Marketing Your Home for Sale

Stephanie Baubie
Published on April 10, 2017

Marketing Your Home for Sale

IWhen it comes to marketing your home for sale, many owners who decide to sell their homes themselves run up against the difficulty of marketing their homes for maximum exposure. For this reason it is a good idea to utilize a professional realtor.

Marketing has come a long way in the past few years and has developed into an entity of its own. Your home now has the ability of being marketed to a worldwide audience and can attract more viewers than ever, if you have the right agent. Without proper exposure it becomes increasingly difficult to get the attention of prospective buyers. An agent can offer an already established web presence which is one of the best ways to gain attention for your home. Most home buyers will go to the internet long before they begin working with a realtor, and will have a good idea of the homes that they want to see. This is why it is vital for a realtor or agent to have a cutting edge web presence.

Another important aspect of marketing your home that an agent excels at is making your home visible to other agents. This is one of the most important steps in the home sales process. Normally an agent will have cultivated working relationships with groups of buyer’s agents in the community and will hold realtor-exclusive showings where your home can be showcased to all the agents in your town/city. As you can imagine, the benefits of this are immeasurable. In addition, a realtor also has an operating budget to secure print and media advertising. This should include advertisements in the local newspaper, and flyers that are available 24 hours a day on the sign in your front yard. This kind of coverage is almost impossible to gain without a realtors aid. 

In marketing your home, a realtor is making an investment of time, effort, and money in your property. It is in their best interest to see that your home is sold in a timely manner and for the best price possible. They are able to showcase your home in a fashion that most home owners cannot achieve due to the time involved. They have more access to marketing media and have intricate knowledge of the market. These are all important factors in the greater plan for the marketing of a home. Be sure that you find a realtor who will give your home the exposure that it deserves! 

If you’re interested in selling your home, contact me. I’d be happy to assist you.